Product Design and Marketing

What is the product?

• Write a simple description which anyone will understand - name, purpose
• Make colourful, attractive images of your product
• What is the USP (Unique Selling Point)?

What is your business plan?

• Who are you competing with?
• How much will it cost to make a prototype?
• How much will it cost to manufacture?
• How big is the global market for your product?
• How will you a. enter and b. dominate the market?
• How will you sell it a. to investors and b. to the public?

Marketing Campaign

Describe how your product will be launched and marketed

• Where (locations, countries)
• How - which media channels, in which order? Above the line / below the line, or both? 
• When (start date, campaigns over which time periods)
• Budget - how much will all the marketing and advertising cost?

Human Resources

• How will you grow your company?
• Who do you need to employ? 
• Which skills and work experience must your company have to in order to win? 
• How much will your employees (including yourselves) cost?

Preparing for Success

• Where your company be based, and why?
• What are your predictions for profit? 
• How long before the company is financially strong?
• How will you know if you have succeeded? (KPIs - Key Performance Indicators)
• Describe your strategy for long-term growth? How do you make sure your company is still thriving in 2 years? 5 years? 10 years?

What social or environmental benefits does your product have?

... and finally

What is your exit strategy?